Introduction to the Role: This role focuses on optimizing affiliate marketing campaigns through data insights. It falls within the Middle/Senior level.
Advantages of the role for you:
High-Impact Role: The position offers the opportunity to directly impact affiliate marketing campaigns through data-driven insights, contributing significantly to the business’s success.
Professional Growth: Working at the Middle/Senior level provides opportunities for professional growth and development, allowing the candidate to expand their skill set and advance their career in data analysis and affiliate marketing.
In-depth Understanding of Affiliate Marketing: The role provides exposure to various aspects of affiliate marketing, including models like CPA/CPS, enabling the candidate to deepen their understanding and expertise in this field.
Key Responsibilities:
Data Collection and Tracking:
- Implementing tracking mechanisms to collect data on affiliate traffic using web analytics tools or affiliate tracking platforms.
- Ensuring accurate and reliable data collection from various sources such as affiliate networks, websites, and landing pages.
Data Analysis and Reporting:
- Analyzing affiliate traffic data to identify trends, patterns, and performance metrics.
- Generating regular reports and dashboards to monitor key performance indicators (KPIs) related to affiliate marketing, such as clicks, conversions, revenue, and ROI.
- Conducting ad-hoc analysis to answer specific business questions or investigate anomalies in affiliate traffic.
Performance Optimization:
- Collaborating with marketing teams and affiliate managers to optimize affiliate marketing campaigns based on data insights.
- Identifying opportunities to improve conversion rates, increase traffic quality, and maximize ROI from affiliate partnerships.
- A/B testing different creatives, landing pages, and promotional strategies to optimize affiliate performance.
Forecasting and Budgeting:
- Using historical data and trends to forecast future affiliate traffic and revenue.
- Assisting in budget allocation and resource planning for affiliate marketing initiatives.
Stakeholder Communication:
- Presenting findings and recommendations to stakeholders, including marketing managers, executives, and affiliate partners.
- Collaborating with cross-functional teams to align affiliate marketing efforts with overall business objectives.
Data Governance and Compliance:
- Ensuring data accuracy, integrity, and security in compliance with relevant regulations and policies.
- Implementing data governance best practices to maintain data quality and consistency.
Continuous Improvement:
- Staying updated with industry trends, best practices, and emerging technologies in affiliate marketing and data analytics.
- Proactively seeking opportunities to improve processes, tools, and methodologies for analyzing affiliate traffic and optimizing performance.
Required Skills:
Data Analysis Skills:
- Proficiency in SQL for querying and analyzing data from databases.
- Ability to work with large datasets efficiently.
- Familiarity with data visualization tools like Tableau, Power BI, or Google Data Studio to create insightful reports and dashboards.
- Statistical analysis skills to identify trends, patterns, and anomalies in the data.
- Knowledge of data cleaning and preprocessing techniques.
Business Understanding:
- Understanding of affiliate marketing models, such as cost per click (CPC), cost per acquisition (CPA), and revenue sharing.
- Familiarity with key performance indicators (KPIs) relevant to affiliate marketing, such as click-through rate (CTR), conversion rate, and return on investment (ROI).
- Knowledge of the affiliate marketing ecosystem, including publishers, advertisers, and affiliate networks.
Technical Skills:
- Basic understanding of web technologies like HTML, CSS, and JavaScript to track and analyze affiliate traffic through web analytics tools.
- Familiarity with tracking mechanisms such as cookies and pixels used in affiliate marketing.
- Knowledge of web analytics tools like Google Analytics or Adobe Analytics to track and measure affiliate traffic performance.
Communication Skills:
- Ability to communicate complex findings and insights to stakeholders in a clear and understandable manner.
- Collaborative skills to work effectively with marketing teams, affiliate networks, and other relevant departments.
Problem-Solving Skills:
- Ability to identify problems or opportunities based on data analysis and propose actionable solutions.
- Critical thinking skills to evaluate the effectiveness of different affiliate marketing strategies and tactics.
Project Management Skills:
- Organizational skills to manage multiple tasks and prioritize work effectively.
- Ability to meet deadlines and deliver results within specified timelines.
Your Hiring Journey:
Chat with Recruiter ➡️ Technical Interview with Team Leader ➡️ Assessment during interview ➡️ Offer Letter🥳
Benefits of Joining Our Team:
- Time Off: 20 vacation days, 36 sick days annually.
- Learning: English classes, learning compensation, conference and seminar support.
- Professional Growth: Emphasis on internal promotions for career advancement.
- Health Benefits: Annual budget for health expenses.
- Special Occasions: Extra day off for birthdays, marriage bonus, enhanced maternity support.
- Work Environment: Minimal bureaucracy, no overtime, necessary tools and tech provided.
- Corporate Events: Team-building activities in a multicultural setting.
- Work-Life Balance: Flexible remote, office, or hybrid work options without time-tracking
Seize this opportunity to grow professionally, collaborate with talented teams, and significantly impact our business success.
Don’t miss out – apply today and embark on a rewarding journey with us!
