Introduction to the role
We are seeking an experienced CRM Email Campaign Automation Manager to join our team. This role is crucial in driving customer engagement, retention, and conversion through personalized email campaigns. The ideal candidate will have a strong background in CRM, email marketing, and marketing automation within the online gaming or similar industry. And will be responsible for managing and optimizing automated email campaigns, analyzing campaign performance, and continuously refining our CRM strategy to maximize customer lifetime value.
Advantages of This Role for You
Enhanced Skill Set:
- You’ll develop and refine a diverse set of skills, including data analysis, customer segmentation, and automation technology. Mastering these areas will not only enhance your expertise in CRM and email marketing but also make you a versatile asset in the digital marketing landscape.
Increased Efficiency:
- By automating email campaigns, you’ll streamline marketing processes and reduce manual efforts. This increased efficiency allows you to focus on higher-level strategy and creative aspects, optimizing campaign performance while saving time and resources.
Key Responsibilities:
- Develop and execute CRM email marketing strategies aimed at customer retention, reactivation, and cross-selling.
- Create, implement, and manage automated email campaigns using the marketing automation platforms.
- Ensure that all email campaigns are aligned with business goals and reflect the brand’s voice and values.
- Utilize customer data to create highly targeted and personalized email campaigns that resonate with different customer segments.
- Develop and manage customer segmentation strategies to improve the relevance and effectiveness of email communications.
- Design and execute A/B tests to optimize email content, subject lines, send times, and other campaign elements.
- Continuously analyze campaign performance metrics and apply insights to refine and enhance future campaigns.
Skills & Qualifications Required:
- Minimum 2 years of experience in CRM management, email marketing, and marketing automation, preferably within the online gaming or similar industry.
- Proficiency with CRM and email marketing platforms preferably customer.io
- Strong understanding of marketing automation, email design, and best practices for deliverability and engagement.
- Experience with data analysis tools and techniques to interpret campaign performance metrics.
- Experience with A/B testing and campaign optimization.
- Excellent verbal and written communication skills, with the ability to create compelling email content.
- Strong collaboration skills, with the ability to work effectively across teams and departments.
Preferred Qualifications:
- Experience in the online gaming industry or similar.
- Familiarity with customer lifecycle marketing strategies.
- Knowledge of HTML/CSS for email template customization.
Your Hiring Journey:
- Call with a Recruiter ➡ Interview with Hiring Manager ➡Case study ➡ Final Interview ➡ Employment offer
Benefits of Joining Our Team:
- Time Off: 20 vacation days, 36 sick days annually.
- Learning: English classes, learning compensation, conference and seminar support.
- Professional Growth: Emphasis on internal promotions for career advancement.
- Health Benefits: Annual budget for health expenses.
- Special Occasions: Extra day off for birthdays, marriage bonus, enhanced maternity support.
- Work Environment: Minimal bureaucracy, no overtime, necessary tools and tech provided.
- Corporate Events: Team-building activities in a multicultural setting.
- Work-Life Balance: Flexible remote, office, or hybrid work options without time tracking.
Elevate your career and make a lasting impact on the customer journey!
