Introduction to the role
We are looking for an experienced and passionate CRM Campaign Manager/Team Lead who will be responsible for leading the CRM team and managing all aspects of CRM campaigns. This role requires a strategic thinker who can develop, execute, and optimize CRM campaigns to increase customer engagement, retention, and lifetime value. The ideal candidate will have extensive experience in CRM within the online gaming industry, with a strong focus on campaign management, team leadership, and data-driven decision-making.
Advantages of This Role for You
- Strategic Impact: As a CRM Campaign Manager, you have the opportunity to shape the customer engagement strategy, directly influencing the company’s revenue growth and market positioning.
- Cross-functional collaboration: Collaborate closely with diverse teams such as marketing, sales, and data analytics, fostering a dynamic and collaborative work environment.
- Professional Growth: As a CRM Campaign Manager, there is potential for leadership roles within the marketing department or broader organizational leadership or either based on demonstrated success and impact.
Key Responsibilities:
- Develop and oversee the implementation of CRM campaign strategies aimed at customer retention, reactivation, and loyalty.
- Work closely with the product teams to align CRM campaigns with overall business goals and promotional activities.
- Lead, mentor, and manage the CRM team, ensuring they have the support, resources, and guidance needed to succeed.
- Manage the end-to-end execution of CRM campaigns, including planning, segmentation, creative development, deployment, and post-campaign analysis.
- Analyze the performance of CRM campaigns, using key metrics such as open rates, click-through rates, conversions, and customer lifetime value.
- Continuously optimize campaigns based on data insights, testing, and feedback to improve engagement and ROI.
- Collaborate with cross-functional teams, including product, analytics, and customer support, to ensure cohesive campaign execution.
Skills & Qualifications Required:
- 2+ years of experience in CRM management, with experience in a leadership role, preferably within the online gaming industry.
- Experience of developing and executing successful CRM campaigns that drive customer engagement and retention.
- Good Experience with CRM tools and platforms, preferably customer.io
- Experience with email marketing, marketing automation, and data analysis tools.
- Strong project management skills, with the ability to handle multiple campaigns and deadlines simultaneously.
- Experience with A/B testing, campaign optimization, and performance reporting.
- Ability to collaborate and build strong relationships with internal teams and stakeholders.
- A proactive approach to problem-solving and a passion for continuous learning and improvement.
Your Hiring Journey:
- Call with a Recruiter ➡ Interview with Hiring Manager ➡Case study ➡ Final Interview ➡ Employment offer
Benefits of Joining Our Team:
- Time Off: 20 vacation days, 36 sick days annually.
- Learning: English classes, learning compensation, conference and seminar support.
- Professional Growth: Emphasis on internal promotions for career advancement.
- Health Benefits: Annual budget for health expenses.
- Special Occasions: Extra day off for birthdays, marriage bonus, enhanced maternity support.
- Work Environment: Minimal bureaucracy, no overtime, necessary tools and tech provided.
- Corporate Events: Team-building activities in a multicultural setting.
- Work-Life Balance: Flexible remote, office, or hybrid work options without time tracking.
Elevate your career and make a lasting impact on the customer journey!
