As the ASO Team Lead, you will be responsible for developing and executing our app store optimization strategy across multiple platforms. You will lead a team of ASO specialists and collaborate with marketing, product, and design teams to drive visibility, improve app rankings, and increase organic downloads.
Advantages of This Role for You:
- Opportunity to Build from Scratch: The ASO Team Lead will have the unique opportunity to create and lead a department from the ground up, shaping the strategy, processes, and team culture.
- High Impact and Visibility: As a key player in launching new products in the App Store and Google Play, you will directly influence the growth of organic traffic and the company’s market success.
- Innovation and Flexibility: The ASO traffic strategy is a new avenue for the company, giving you the freedom to innovate and test new approaches without being confined by legacy systems.
- Prestige: Join a multi-award-winning Gambling Company, contributing to the journey that has crafted 9 top iGaming brands on the markets of Tier-1 countries.
Key Responsibilities:
- Develop and implement ASO strategies to improve app visibility and keyword rankings in both the Apple App Store and Google Play Store in IGaming niche
- Lead and mentor a team of ASO specialists, providing guidance on best practices and optimization techniques.
- Conduct thorough keyword research, competitive analysis, and market trend assessments to inform ASO strategies.
- Collaborate with content writers and graphic designers to create compelling app descriptions, promotional graphics, and A/B test variations.
- Monitor and analyze performance metrics, user reviews, and feedback to continuously improve app store presence.
- Coordinate with localization teams to ensure app listings are tailored for different markets.
- Stay updated on industry trends, algorithm changes, and best practices in ASO and mobile marketing.
Skills & Qualifications Required:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in App Store Optimization or digital marketing, with at least 1 year in a leadership role in IGaming field is a must
- Strong understanding of app store algorithms, user behavior, and ASO tools (e.g., Sensor Tower, App Annie, ASOMobile).
- Proven track record of driving organic growth and improving app rankings.
- Excellent analytical skills with the ability to interpret complex data.
- Strong communication and leadership abilities, with a collaborative mindset.
- Experience in a fast-paced, agile environment is preferred.
Your Hiring Journey:
Call with a Recruiter ➡️ Interview with CMO ➡️ Interview with CPO and CEO ➡️ Final Call ➡️ Job offer 🥳
Benefits of Joining Our Team:
- Time Off: 20 vacation days, 36 sick days annually.
- Learning: English classes, learning compensation, conference and seminar support.
- Professional Growth: Emphasis on internal promotions for career advancement.
- Health Benefits: Annual budget for health expenses.
- Special Occasions: Extra day off for birthdays, marriage bonus, enhanced maternity support.
- Work Environment: Minimal bureaucracy, no overtime, necessary tools and tech provided.
- Corporate Events: Team-building activities in a multicultural setting.
- Work-Life Balance: Flexible remote, office, or hybrid work options without time tracking.
